Sabyasachi is famous for its unique outfits, beautiful bridal collection and designer jewelry. For some past years, he caught up in many controversies for hurting the sentiments of Hindus by their marketing campaigns.

    They are on target of trollers these days due to their new advertisements. Sabyasachi launched their new jewelry collection in the name of Intimate Fine Jewelry. They shared many photoshoots of models wearing their jewelry, in which they can be seen flaunting mangalsutra collection.

    In the promotional advertisement of their new jewelry, the Same-sex and heterosexual couple the royal Bengal can be seen posing with Mangalsutra. This is part of the Fine jewelry collection. In which model can be seen wearing Mangalsutra in undergarments.


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    A post shared by Sabyasachi (@sabyasachiofficial)

    As these images went viral people started trolling Sabyasachi. Many users claim that it’s an attack on Hindu traditions and hurts religious sentiments.

    In a comment, the user wrote –

    “Really sabyasachi?? What’s wrong with u these days, Who sell Mangalsutra like this. If u have guts sell burkha, tabij in this manners?? Stop Hindu discriminationion #Sabyasachi”

    This becoming the trend in Bollywood to experiment with the Hindu traditions as nobody will hurt or be killed if you hurt the Religious sentiments of Hindus.